“The redeem-path lab forced us to admit our ‘active member’ tile mixed guests who only opened a push.”
Pattaya studio · opened 2019
Loyalty numbers that survive a Monday stand-up.
61
Thai and nearby loyalty programmes reviewed since 2019
From operators who sat the studio
What people actually keep after week eleven
Week four is heavy. I would not call the leakage maps light reading. We still paste that sheet into every Monday briefing.
“Atlas naming rules stopped our mid-year app rewrite from orphaning six months of redeem events.”
Programmes
Desks, labs, and the flagship studio
Each programme is built around a live loyalty-app question: redeem drift, cohort leakage, event naming, or Thai retail stacks that stitch LINE, CRM, and in-app events.
Flagship · 11 weeks
Cohort Signal Studio
Build leakage maps, read redeem-rate drift, and brief a Monday stand-up without inflating active-member counts.
Syllabus and fees
Lab · 4 weeks
Redeem Path Lab
Trace a voucher from impression to burn and isolate where Thai app traffic quietly drops after a campaign burst.
See all programmes
Workshop · 3 days
Event Taxonomy Workshop
Name loyalty events so a mid-year rewrite does not orphan six months of redeem, earn, and lapse signals.
See all programmes
What you actually practise
Four habits that keep analytics honest
Separate guests from members
Most loyalty dashboards quietly mix anonymous app opens with carded members. We teach a split that marketing cannot accidentally roll back after a campaign week.
Read drift before spend
Redeem-rate drift after a burst is not “seasonality” until you have checked windowing, expiry, and store-level stock-outs. The studio treats drift as a diagnostic, not a slogan.
Map leakage on paper first
Before anyone opens Looker or a vendor tile, you draw where earn, burn, and lapse actually leave the funnel. The paper map is the artefact Thai operators keep pinning to the wall.
Name events for a rewrite
App teams change screen names. Analytics should not. The Atlas taxonomy survives LINE mini-app swaps and native rebuilds without inventing a second history.
11
weeks in the flagship studio, including a live dashboard critique
17
operator benches hosted since 2020, mostly teams of four to eight
2.4×
median faster spotting of redeem-rate drift on internal studio checks (n=49)
8.7
studio-board score after week eleven, not a public star average
The studio
Taught from Bang Lamung, written for Thai stacks
We sit on 2nd Road in Pattaya, but the programmes assume the messy reality of Thai retail loyalty: LINE OA, in-app wallets, mall CRM exports, and partner vouchers that expire on a public holiday. Pedagogy is short lecture, long artefact. You leave with maps and naming rules, not a slide deck of industry averages.
Next desk
Bring a live loyalty question, not a blank dashboard.
If you already run a programme in Thailand or nearby, write with a specific leak — redeem drift, guest inflation, or a rewrite that broke event names. We reply within two working days.