CRM and loyalty leads
People who own earn-and-burn rules and are tired of explaining why a campaign “worked” in impressions but not in redemptions.
Studio
A small desk on 2nd Road, built for operators who already have a programme.
Feature Routecore opened in 2019 because Thai loyalty teams were drowning in vendor tiles and still could not explain why redeem rates moved after Songkran. We teach the reading, not the software licence.
Mission
Our job is to make Loyalty Program App Analytics defensible. That means a CRM lead in Bangkok can walk into a Monday stand-up with a leakage map, a named event list, and a clear admission of what the dashboard still cannot see. We do not sell a platform. We do not promise lift. We train people to stop confusing guest traffic with member value.
Thailand’s stacks are particular: LINE official accounts sitting beside native apps, mall CRM dumps arriving as CSVs, partner vouchers that expire on a royal holiday. Generic “customer analytics” courses skip that texture. We do not.
Pedagogy
Each week starts with a short briefing and ends with an artefact you can paste into a real channel. Lectures stay under thirty minutes. The rest is desk work on either a studio dataset or, for Operator Bench seats, a redacted slice of your own events. Tutors mark maps the way an editor marks copy: what is claimed, what is inferred, what is still missing.
We refuse to grade on dashboard prettiness. A muddy but honest leakage map outranks a glossy tile that hides guest inflation. Students who want software certification should look elsewhere; students who need to brief a commercial director should stay.
Operator Bench critique, Pattaya studio, 2025.
Community
Who sits with us
Product analytics
App teams mid-rewrite who need event names that will still mean something after the new wallet screen ships.
Retail operators
Grocery, travel, and mall programmes across Thailand and nearby markets who bring store-level oddities, not textbook funnels.
Student journey
Most people start with the Journal or the Cohort Atlas page, then sit a short lab before committing to the eleven-week studio. Reader Desk is for those who cannot travel to Bang Lamung yet still want the templates. Studio Term is the flagship: weekly live sessions, marked maps, and a final briefing rehearsal. Operator Bench is for teams of four to eight who bring a live programme and accept that some of their current tiles will be retired.
After week eleven we do not run an alumni “community platform.” We do keep a quiet mailing list of field notes — leakage patterns, holiday windowing quirks, LINE mini-app naming collisions — sent a few times a year. Graduates may book a single paid desk day later if a rewrite breaks their taxonomy. That is the whole aftercare model: useful, finite, no points club.
If that pace suits you, read the programme list or write to the studio with the leak you actually have.