Week four’s leakage map is still on our wall. I would not call that week light. It was the first time finance and CRM used the same denominator.
Flagship · 11 weeks
Cohort Signal Studio
The programme Feature Routecore built for operators who must explain redeem-rate movement without hiding behind a vendor score. Informational fee: ฿48,900 per person. No checkout on this site.
Who it is for
CRM leads, product analytics, and retail operators who already run a loyalty app — native, LINE mini-app, or both. You should be able to describe how earn and burn currently fire, even if the names are a mess. Absolute beginners in SQL are welcome; people hoping for a Tableau certificate are not.
Learning outcomes
- Write a member / guest / partner census that marketing cannot quietly revert.
- Draw a leakage map on paper before opening any BI tool.
- Detect redeem-rate drift after a campaign burst, including ICT expiry and store closures.
- Brief a Monday stand-up using the map, not a vanity tile.
- Leave with a starter taxonomy that survives a mid-year rewrite.
Modules
Eleven weeks, artefact by artefact
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01
Census before charts
Define member, guest, and partner-mall holder. Audit the current “active” tile. First artefact: a one-page census.
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02
Earn grammar
What actually credits a wallet in Thai stacks — receipt match, tap, partner CSV. Separate intent from credit.
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03
Burn grammar
Voucher impression, lock, and burn. Where grocery and travel programmes quietly double-count.
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04
Leakage on paper
Draw the full path. Mark holiday windows. This week is deliberately dense; maps are marked like editorial copy.
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05–06
Redeem Path Lab
Embedded four-week lab compressed into a fortnight of studio hours. Campaign-burst distortion and partner CSV gaps.
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07
Windowing without folklore
Trailing thirty-day rates versus voucher life versus member anniversary. Drift is named only after windows are written down.
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08
Churn windows
Silent periods after earn, after burn, after a failed reminder. Store closures that look like lapse.
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09
Taxonomy for a rewrite
Canonical event names. LINE versus native as source properties. Collision list for teams mid-migration.
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10
Dashboard critique
Bring a redacted screenshot or studio dataset view. Tiles get retired in public, kindly.
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11
Monday briefing rehearsal
Twelve minutes, one map, one limitation you still cannot see. Tutor notes afterwards. No certificates printed.
Lead tutor
Waranya Sutham
Waranya spent a decade inside grocery and travel loyalty stacks before opening Feature Routecore in Bang Lamung. She marks leakage maps herself. She does not guest-lecture via a vendor slide deck.
Informational fee
฿48,900 per person for the eleven-week Studio Term. Redeem Path Lab is included. Reader Desk recordings are not a substitute if you miss more than two live sessions — those seats should be deferred. Operator Bench teams who want this syllabus delivered privately should see the fee sheet. Payment is arranged off-site; this page does not check out.
From this studio
Reviews that mention the syllabus
The Monday rehearsal exposed that our ‘active members’ still included guest wallet opens. Embarrassing. Necessary.
3 / 5 on the studio board
Strong on maps, light on SQL. If you wanted query drills, this is the wrong flagship. I still use the census page every quarter.
Questions we actually hear
Do I need to travel to Pattaya?
Live sessions run remote-first with an optional desk day in Bang Lamung. Operator Bench can sit on 2nd Road if the team prefers. Reader Desk is fully recorded.
Will you look at our production dashboard?
Only redacted exports or screenshots. We do not take credentials, install agents, or connect to your warehouse. That limitation is firm: it keeps the studio out of your security review and it keeps the teaching honest.
Is there a certificate?
No. You leave with marked maps and a briefing rehearsal note. If your HR team needs a PDF, they will be disappointed; if your commercial director needs a defensible active-member definition, they will not.
What if I miss weeks?
Two absences can be caught via recording. More than that and we ask you to defer to the next term rather than collect a half-finished map. Fees follow the refund page.
What will this studio not fix?
It will not raise redeem rate by itself, choose Songkran creative, or replace a CDP. If partner malls only send daily totals, your burns stay day-grained. We will say that out loud in week one so nobody pretends the Atlas invented timestamps.